Behavioral Finance dalam Pengambilan Keputusan Investasi Generasi Muda
Behavioral Finance in Investment Decision-Making Among the Younger Generation
Keywords:
behavioral finance, investment decisions, young people, behavioral bias, literature reviewAbstract
This study aims to analyze the role of behavioral finance in the investment decision-making of young people and to identify psychological and behavioral factors that influence investment decisions. This study employs a literature review method with a descriptive qualitative approach. The data were obtained through a review of relevant previous studies concerning behavioral finance, investment decision-making, and the characteristics of young investors. The literature was analyzed through a process of identification, selection, classification, comparison, and synthesis of research findings related to overconfidence, herding behavior, loss aversion, and fear of missing out. The findings indicate that behavioral finance plays an important role in explaining the investment behavior of young people. Overconfidence may encourage investors to develop excessive confidence in their analytical abilities, while herding behavior may lead investors to follow the decisions of other investors. Loss aversion influences how investors respond to potential losses, whereas fear of missing out may encourage investment decisions driven by trends and social pressure. Based on the literature review, understanding behavioral finance is essential to help young investors recognize psychological biases, increase risk awareness, and make investment decisions more objectively and responsibly.
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Copyright (c) 2026 Nur Mutmainna (Author)
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