Strategi Digitalisasi Informasi Desa Melalui Pengembangan Video Profile sebagai Media Promosi Potensi Desa Margo Sari

Strategy for the Digitalization of Village Information through the Development of a Profile Video as a Promotional Medium for the Potential of Margo Sari Village

Abstract

Margo Sari Village possesses significant potential in agriculture, MSMEs, and local culture that has not been optimally publisized due to conventional information management. This study aims to design and implement a digital communication strategy through the development of a village profile video as an interactive promotional medium. Utilizing the Research and Development (R&D) method with the ADDIE framework (Analysis, Design, Development, Implementation, Evaluation), this research involves active participation from village apparatus and local youth groups (Karang Taruna). Data collection techniques include interviews, observation, and focus group discussions (FGD). The developed video profile was tested through material and media expert validation, followed by community-wide trials. The results indicate that the village profile video significantly improves public accessibility to Margo Sari's potential, strengthens the village's digital branding, and provides a sustainable promotional tool. The integration of QR code access and social media distribution further optimizes the range of information dissemination, making it a viable model for rural digital transformation.